Built & operated a digital agency for two decades
Brands worked with, from startups to enterprise
Annual revenue generated, year after year
01 THE STORY
THE ACCIDENTAL CEO
I started out freelancing under Neuplay Creative, then joined iFoundries in 2006, a year after it started.
I never planned to run the company, but I ended up leading it for nearly two decades.
Along the way it was acquired, bought back, and eventually sold in 2026.
That journey taught me things you only learn by living through them.
How agencies grow and stall. What buyers actually pay for.
How deals get structured, and where founders get caught out.
I'm an introvert who became a CEO by accident.
These days I'd rather share what I learned than pretend I had it figured out from the start.
02 WHAT I DO NOW
PICK MY BRAIN
AI in Marketing Strategy
Deploying agentic AI so lean teams punch far above their headcount.
→ 02Fractional Marketing Leadership
Senior marketing leadership on tap — without the full-time price tag.
→ 03Exit & M&A Advisory
Been acquired, bought it back, sold it. I'll help you skip the scar tissue.
→03 THE NEXT CHAPTER COULD BE YOURS